Case Study

How TenantBase Tripled Revenue and Sales Team With HubSpot

By implementing HubSpot’s Sales Hub Enterprise, TenantBase achieved remarkable results: a threefold increase in revenue and sales team size, and expansion into ten new markets—all within a single year.

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  • The Problem

  • The Solution

  • The Results

  • Key Takeaways

Scaling Amidst Rapid Growth

TenantBase's initial five-person sales team struggled with inconsistent onboarding processes and disconnected systems, hindering their ability to meet growing demand. The company needed a solution that could:

  • Standardize sales processes across a dispersed team

  • Facilitate efficient onboarding of new sales representatives

  • Integrate sales and marketing efforts for cohesive growth

 

Implementing HubSpot’s Sales Hub Enterprise

Recognizing the need for a robust yet intuitive platform, TenantBase adopted HubSpot’s Sales Hub Enterprise. The implementation, managed internally with support from HubSpot’s 24/7 customer service, led to immediate improvements:

  • Enhanced Onboarding: New sales team members were onboarded swiftly, thanks to standardized processes and accessible resources.

  • Unified Sales and Marketing: The integration of sales and marketing tools streamlined operations and improved lead management.

  • Remote Accessibility: The mobile-friendly platform ensured that sales representatives remained connected and productive, regardless of location.

Significant Growth and Expansion

The adoption of HubSpot’s Sales Hub Enterprise yielded impressive outcomes:

  • Revenue Growth: TenantBase experienced a 3x increase in revenue year-over-year.

  • Team Expansion: The sales team grew from 5 to 150 members within the same period.

  • Market Penetration: The company successfully expanded into 10 new markets.

These achievements underscore the platform's scalability and effectiveness in supporting rapid growth.

TenantBase’s experience illustrates the transformative impact of adopting a scalable, user-friendly CRM solution. By choosing HubSpot’s Sales Hub Enterprise, the company not only managed its rapid growth effectively but also laid a solid foundation for continued success in the commercial real estate sector.

TenantBase leveraged several features:

  • Sequences: Automated, personalized email campaigns kept prospects engaged and nurtured through the sales funnel.

  • Playbooks: Standardized sales scripts and best practices ensured consistency across the expanding team.

  • Reporting Tools: Comprehensive analytics provided insights into sales performance and informed strategic decisions.

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